On 8 March 2018, the Swiss Poster Award ceremony took place for the second time at Samsung Hall, now THE HALL. Around 300 invited guests enjoyed a stage show created by Marcel Weiss and his team, using new 3D mapping technology to project motifs onto mobile poster panels with pinpoint accuracy. After the award ceremony, the audience finished off the APG|SGA Poster Night 2018 with a dinner party until midnight.