The "MarketingBAMM!" innovation is set to start, the sound system is booming, smoke is rising and the giant LED wall is showing blazing flames. Suddenly Dietmar Dahmen sweeps onto the stage on an electric motorbike. And boom! This is how knowledge transfer works today.
On 19 February 2018, with enormous pizzazz, the futurologist Dietmar Dahmen demonstrated to the audience the most exciting trends in digitalisation. The flexibility and infrastructure of the hall, with grandstand seating, the spacious foyer for networking breaks and the large LED wall, provided the perfect setting for this event.